An Online Marketers Credo Content Communicates

It was a wise man who said, "It is better to give than to receive." Following those words, is it any wonder an online marketer's credo should be "good content communicates?" I was visiting with a potential customer yesterday after he had read one of my articles. When he told me, out of the blue, that he considered me to be a good communicator and one that could build good relationships, I was pleasantly surprised and a little stunned! After we hung up, I immediately replayed the conversion in my mind, trying to recall what would have caused him to make such an assessment. I remembered...