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Selasa, 02 Agustus 2011

An Online Marketers Credo Content Communicates

It was a wise man who said, "It is better to give than to receive." Following those words, is it any wonder an online marketer's credo should be "good content communicates?"

I was visiting with a potential customer yesterday after he had read one of my articles. When he told me, out of the blue, that he considered me to be a good communicator and one that could build good relationships, I was pleasantly surprised and a little stunned! After we hung up, I immediately replayed the conversion in my mind, trying to recall what would have caused him to make such an assessment. I remembered talking with him in great detail about his business and offering some free advice on his marketing efforts. We then talked about his family and what they had done over the 4th of July weekend. I was genuinely interested in his activities. He did a few things I've always wanted to do with my family. This gratifying conversation took place after several incidents of "phone tag," and I was happy we had persisted in our efforts to speak to one another. Pondering those events helped me remember a few things I've learned on my online marketing journey. I'd like to share them with you.

1) The competition can copy every thing you do or say, but they can't copy who you are.
2) Internet marketing is still a people business. Your content communicates your interest in your customers.
3) Branding yourself is for relationships, not tagging.
4) Marketing shouldn't stop with published word only.
5) Blogging is the future of internet marketing because it allows for great published content and the opportunity for running dialog.
6) When you "are" the content, you're in control of how you are perceived and what you give.
7) Lead generation is a byproduct of great content.
8) It is better to give than receive.

Persuasive Marketing is a process of identifying, targeting and communicating with key people; key people being customers, luminaries, analysts, media, academians, partners and even employees. When key people talk about their experiences, their friends and acquaintances take notice. Then, all join in on the conversation.

People have, generally, looked to printed and televised news media to answer their problems and questions. Scandals and missteps by published and broadcasted news media have made people suspicious and distrusting. The search engines have made it possible to have all the content unfiltered and free. This creates a great opportunity for those who can communicate through the written word. Sharing and providing real-life experience helps others understand lessons learned.

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